THE ART OF PODCASTING: 6 Tips to Help You Succeed in Podcasting

Dr. Keisha V . Thompson
Psychologist, Podcaster, Documentarian
Podcast Host “Misadventures of an Inspired Woman,” which highlights personal goals and achievement in women, and “Black and Saved, ” aimed at fostering community at the intersection of Blackness and Christianity.

Podcasting, back in the days known as “audio blogging”, has been in the social scene since the 1980s. With the advent of the internet and portable digital audio playback devices such as the iPod, podcasting began to catch hold in late 2004.

Podcasting gives us the freedom to create audio blogging with almost endless possibility of new content. It is a free platform that allows online users to pull audio files, typically ones in MP3 format, from a podcasting website to listen to on their computers or personal digital audio players.

The competition of being out there in the digital world has always been very tough especially for those new to the online scene, but here are 6 tips to help you understand more your purpose on why you wanted to create your podcast in the first place and eventually be successful in this field.


  1. Spend time thinking about your WHY

    Start with guide questions that help you understand more your purpose. You shouldn’t miss asking queries like ‘why this topic needs to be talked about,’ and ‘why you should be the person doing it.’ When you get a concrete answer to these ‘Whys’, it makes you feel more confident to position yourself as an expert in your field and to stay focused on talking about your desired content.

  2. Creating both audio and video formats allow you to tap into different audiences

    Wondering why it’s better to do both video and audio formats? Simply, because you’ve just got more options for the mass public.

    There’s always been an allure to the video when we talk about the digital realm. After all, humans are naturally visual beings.

    Podcasting primarily is a free service that allows Internet users to pull audio files, however, video adds visual complexity and emotional depth which most of the time, audio fails to give. This is one of the reasons why video is swiftly becoming the foundation of the modern web, however, this still doesn’t automatically mean that you have to do both to succeed in this field. Always go back to asking ‘Why are you doing this’ and give your best efforts to understand if this is an efficient way for your production since doing video and audio
    resources sometimes involve more cost and time.

  3. Don’t let fear stop you. Just do it!

    In the digital age, it’s hard to assume that there is one person who gets the hang of all platforms, tools and apps available online. Successful online personalities/influencers have identified a specific platform that helps them hit their specific purpose on being online.

    Don’t be afraid to get started or feel like you have to have it all figured out. Do your move! You learn by doing. Most times, in the digital world, it gets easier to learn and understand by navigating, and not by concept. 

  1. Know the benefits of having a co-host versus being a solo host

    For platforms like podcasts, collaboration and interaction is the key to gathering more audience. We always want to make our podcasts more spontaneous, more interesting, and most importantly, more insightful.

    Two heads are always better than one. Hearing thoughts from co-hosts who are also knowledgeable about the selected topics help you cross-examine your personal thoughts and help listeners or viewers feel more engaged and involved.


  1. Cross-post your video and audio content on social media

    Simply, think of it this way, if you don’t market your podcast, you won’t grow. You have several ways in which to spread the word, but social media has known to have the lowest barrier to entry.

    Repurposing every valuable content from your podcasts help you share your advocacies to others and find people who support this. This, in the long run, will help you grow your community and your fan-base.


  1. Organize your thoughts and work on your plans

    If you’ve been thinking about podcasting for a while, writing down all of your thoughts on paper will help you to organize them and to move forward with the plans you always had for your podcast.

    As mentioned, start by figuring out ‘why you wanna make a podcast,’ ‘what you have to offer the world,’ and ‘what the right show format is for your cast.’

    Don’t build a podcast around what’s immediate and most convenient. Find a spark of inspiration and build the best possible show to service it.

Join Dr. Keisha Thompson in her free podcasting class available on skillshare, every Monday and take advantage of this opportunity to raise questions or share your thoughts and experiences in podcasting! 


You can access skillshare through this link:

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